![]() ![]() Africa, is a prestigious design company in Brazil and to be suspected of stealing someone else’s idea will definitely smear its reputation. The allegation that the logo is copied is serious indeed. Not being a Brazilian and unable to understand the big deal, I will leave this controversy to those who understand it! Apparently when it was first unveiled in 2010, the logo had Brazil, with the letter ‘z’ underneath it which was later changed to the letter ‘s’ spelling Brasil.ĭefense: Most fans were not thrilled with the change and made their displeasure known to everyone via social media. It can safely be said that this is the first time there is a controversy over the use of letters within such a prestigious logo. ![]() The designers in the company interpreted the design brief to create a graphical representation that aesthetically embodied the vision of the Brazilian organizers. The graphic designer does not create the goal, rather the graphic designer is responsible for bringing the client’s vision to life…and in the case of the FIFA 2014 logo that is exactly what the design company Africa did. The design brief allows the hired graphic designer to create the perfect logo for your brand. They have a specific vision in mind and through that vision they fill the design brief. ![]() I am not a graphic designer however, neither are the thousands of clients that seek a logo every single day. He further criticized the jury which had no professional graphic designers on the panel.ĭefense: The question being asked is “What has a writer, a model and a pop singer got to do with logo designing? Here I will play the devil’s advocate and answer ‘a lot’ Brazilian based graphic designer Alexandre Wollner asserts that the hand resembles the image of covering one’s face in shame. The vivid colors of the logo also form a clear link to the host country, Brazil as these are the colors of the national Flag.Ī prominent graphic designer has taken exception to the process followed by FIFA in choosing the logo design. It derives its concept from the humanitarian notion of hands helping each other, while the colors green and yellow symbolize Brazil’s welcome to their nation. It depicts three hands ‘holding’ the trophy and giving it shape. The winning design created by Brazilian design agency Africa, has been given the name ‘inspiration’. and Jérôme Valcke (FIFA Secretary General).Ricardo Teixeira (President of the Brazilian Football Federation and President of the Brazilian Local Organizing Committee).With more than 125 submissions the final design was picked by a panel of seven Brazilian celebrities including: Twenty five Brazilian-based agencies were invited to send in their designs. When the FIFA organizers were ready to have a logo designed, the design brief created asked designers to depict the “modernity and diversity” of Brazil. With the FIFA World Cup 2014 coming up it really would be blasphemous to write about anything other than the various aspects of the competition, and the controversies surrounding the 2014 logo is definitely news worthy.Īlso Explore: Deconstructing Logo Designs of International Brands The Story Behind the Official Emblem of FIFA 2014 ![]()
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